Angki, the guy behind these awesome cookies, contacted us to have a meeting about his new store. We knew that DANG! was currently rising up in brand awareness, since people are starting to talk about this brand. From the first moment, we knew it would be great to collaborate together with DANG! So, here it goes!
If you’ve been following DANG! Cookies on social media, you must’ve known their brand strategy, and how awesome their cookies are. For the store, we love to implement something right from their brand color palette. That way, the space will have DANG! unique characters.
To utilize the space efficiently, we studied how the operational system goes.
As the store uses the upfront payment, where customers order and pay first, we think it’s better to showcase the cookies counter as the main focal point of the design. We put the counter in one line with the entrance area, indirectly guiding the customers towards the counter to order.
To save space in front of the counter, we create a platform seating area on the left-side of the store. That way, the customers who want to stay will sit there. Meanwhile, the customers who want to take-away can exit towards the door.